What this site knows about you.
Written to be read, not to protect us. If something here surprises you, tell us and we'll change it.
Effective August 21, 2026
The short version
- We keep our own small, anonymous count of which pages get read. It has no cookie and no idea who you are.
- We also run Google Analytics and the Meta (Facebook) pixel, which do use cookies and do track across sites. That's the one part of this page we're not proud of, and it's disclosed below rather than glossed over.
- If you give us your email, it goes to our email service so we can send you the thing you asked for. We don't sell it. Ever.
- Payments happen on Stripe's own pages. We never see your card number.
- Want out? Email pen@pkjcoaching.com and you're removed. No form, no hoops.
When you're just reading
Our own counter. Every page sends one small note to /api/t, an endpoint on this domain. It records four things: the name of what happened (almost always “pageview”), the path of the page, the domain of the site you came from if you came from one — google.com, not the full link — and the time. That's the whole record. No cookie is set, your IP address is not stored, your browser and device are not recorded, and there is nothing in it that could be traced back to you. Only a fixed list of eight event names is accepted; anything else is thrown away. It exists so Pen can tell which writing is actually useful. The dashboard that reads it only ever looks at the last 30 days.
Google Analytics and the Meta pixel. Being straight with you: every page also loads Google Analytics 4 and the Meta (Facebook) pixel. These are not ours and they are not anonymous in the way the counter above is. They set cookies, they see your IP address and browser, and Meta in particular can connect your visit here to your activity on other sites and use it for advertising. They're here because the coaching practice runs ads and needs to know which ones lead anywhere.
If you'd rather they didn't: any tracker-blocking extension, Firefox or Safari's built-in tracking protection, or a private window will stop both of them. Nothing on this site breaks when you block them — the pages, the video and the forms all work exactly the same. You can also turn off ad personalisation in your Google and Meta account settings.
Hosting. This site is served by Netlify, who keep standard server logs for security and reliability the way every web host does.
When you give us your email
The weekly note and the free first-practice forms ask for one thing: your email address. When you submit it, we send your address and the page you signed up from to Kit (formerly ConvertKit), the service that stores our list and actually sends the emails. If Kit is unreachable for any reason, the address falls back to Netlify Forms so the signup isn't silently lost.
We use it for exactly one thing: sending you the emails you asked for. Every one of them has an unsubscribe link, and it works immediately. We don't sell the list, rent it, trade it, or hand it to advertisers.
Applying for Convergence. The application runs on Typeform. Your answers go to Typeform, then to us, and your email and name are added to Kit so you get the confirmation sequence. That one carries more than an email address, because an application has to — only Pen reads it.
When you pay for something
Every payment link on this site hands you over to Stripe, and the checkout happens on Stripe's own pages under Stripe's privacy policy. Your card number never touches this site and we never see it, store it, or have any way to.
When a payment goes through, Stripe tells us so, and that message includes the email address and name you gave them. We use it to add you to Kit so you get what you just bought — the welcome email, the access links, the session details.
What your browser keeps, on your device
A few small flags live in your browser's own storage and are never sent anywhere. They're there so the site doesn't nag you:
- Which announcement banner or pop-up you've already dismissed, so it stays dismissed.
- Whether you've already signed up, so you don't get asked again.
- On Ask PKJ, which questions you've already looked at during this visit.
- One-time flags marking that a signup or registration finished, so the confirmation only fires once.
That's the full list. Clearing your browser data clears all of it, and the site works fine without any of it.
Video and live sessions
Video. The videos on this site are files on our own server. There is no YouTube, Vimeo or Wistia embed anywhere — nobody is watching you watch.
The free Wednesday session. Registration happens on Zoom. What you type into Zoom's registration form goes to Zoom, under Zoom's privacy policy, not ours.
Clarity calls. The booking widget on the clarity call page is Calendly, embedded from Calendly's servers. The name, email and answers you give it are held by Calendly under their policy, and they reach us as the booking.
Everyone else involved
The complete list of outside companies that either load in your browser on this site or receive something you've given us:
- Netlify — hosts the site and stores form fallbacks and the anonymous page counts.
- Google Fonts — the two typefaces load from Google's servers on every page, so Google sees the request your browser makes for them.
- Google Analytics — traffic reporting. Cookies, as described above.
- Meta — the advertising pixel. Cookies and cross-site tracking, as described above.
- Kit — holds the email list and sends the emails.
- Stripe — takes the payments; we never see card details.
- Typeform — runs the Convergence application.
- Calendly — books the clarity calls.
- Zoom — runs the live sessions and their registration.
If we add one, it gets added here.
What we never do
- We never sell your data. Not to anyone, not for any amount, not as part of anything.
- We never rent, trade or share the email list with other businesses, newsletters or advertisers.
- We never store your card details — we couldn't if we wanted to.
- We never use anything you tell us in a coaching context for marketing, targeting or anything other than the coaching itself.
Getting your email removed
Click unsubscribe at the bottom of any email — that's instant and it's the fastest route.
Or email pen@pkjcoaching.com and ask, and we'll delete your address from Kit and anywhere else it's sitting. You don't need to explain why, and there's no retention window we'll hold you to. If you'd like to know what we have on file first, ask that instead and we'll tell you.
PKJ Coaching · New York, New York, United States · pen@pkjcoaching.com