Built for
New York's
Pace.
Private nervous-system-centered ADHD coaching for high-performing New Yorkers — founders, finance and creative professionals, and anyone running their life on pressure who is ready to build steadiness that actually holds.
This city rewards
the exact thing
that's burning you out.
New York runs on urgency. So if your ADHD has only ever worked under deadline pressure, this city has spent years reinforcing the pattern that's now wearing you down.
The problem isn't that you can't handle New York. It's that nobody taught you how your nervous system actually works underneath it.
- You can only focus when something is urgent or overdue
- You feel tense even on the rare quiet subway ride or weekend
- Your emotions hit harder and faster than you'd like
- You oscillate between hyperfocus and complete shutdown
- Rest makes you more anxious, not less
- You perform well at work and feel hollow the moment you stop
- You've tried therapy, meds, and every app — and still feel stuck
Built by someone who
grew up running on
this exact pressure.
Pen Is Based in NYC
Pen King Jr. grew up in New York City, was diagnosed with ADHD early, and built his career here. The work is shaped by the specific pressure of operating in this city, not a generic framework imported from somewhere quieter.
Fits a NYC Schedule
Sessions are available in person and virtually, so the work doesn't compete with your commute, your hours, or your travel. Most clients do the bulk of the program virtually and meet in person when it's useful.
Works Alongside Your Care Team
If you already see a therapist or psychiatrist in New York, this work is designed to complement that relationship, not replace it — including any conversations about stimulant use.
I spent 17 years on stimulants before I understood what was actually wrong.
I grew up in New York City, diagnosed with ADHD early, handed a prescription, and told to get on with it. For years I did — and by most metrics, it worked. I became an elite ski racer. I built companies. I performed.
What nobody saw was the internal cost. The chronic tension. The emotional crashes. The inability to rest. After three burnouts and 17 years, I finally asked the question nobody had asked me: what is the medication actually doing to my nervous system over time? The answer changed everything.
PKJ Coaching exists to give other high-performing New Yorkers with ADHD what I didn't have: a guide, a framework, and a container to do this work — without figuring it out alone over two decades.
Read the Full Story → Apply for the Intensive →What NYC clients
ask before applying.
Your next chapter
in this city looks different.
The application takes 3 minutes. The clarity call is free. And if it's a fit — the work that follows changes how this city feels to live in.